HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years: ...

A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first, be ...

How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that the pros tend to connect better with consumers, but AI tools may perform ...

FORT STEWART, Ga. (AP) — Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army's top general had a young soldier dial up his father for a cellphone conversation in which he praised the ...

“Life begins here.” That’s the current advertising slogan for a famous product many of us reach for every day. Can you guess which one? Take 10 seconds. Ready, go. Time’s up. It’s Coca Cola, the No. 1 ...

Before Chevy took the “An American Revolution” ad slogan, another U.S. company used it in the 80’s. While the car they are describing could hardly be called revolutionary by today’s standards, the ...

The Advertising Standards Authority has ruled that retailer Woolworths (Pty) Ltd must stop using the phrase 'good old fashioned', as it imitates beverage manufacturer Frankie’s Olde Soft Drinks' 'good ...

FORT STEWART, Ga. (AP) — Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army’s top general had a young soldier dial up his father for a cellphone conversation in which he praised the ...