Which brings us to AI Assistants. Because if what adtech has built over the past decade feels invasive, the behavioral picture that AI assistants are quietly assembling about their users is something ...

Q: You have a provocative hypothesis that agentic AI could be retail’s unexpected savior.  Can you tell us more? Karlyn Mattson: The real promise of agentic AI isn’t just automation. It’s the chance ...

Many agentic AI initiatives stall after early success. The issue isn’t ambition. It’s that most organizations are operating with the wrong mental model.

Job security feels increasingly fragile for many retail workers, particularly against the backdrop of sustained cost-of-living pressures. Within leadership teams, AI is often acknowledged as ...

As a C-suite advisor working closely with retail and consumer packaged goods (CPG) brands, I am seeing a consistent pattern across the industry. Leaders recognize that AI has the power to transform ...

So, I just got back from the Modern Retail Marketing Summit 2026, and wow, it was a lot. It feels like things are moving ...

Nathan Eddy works as an independent filmmaker and journalist based in Berlin, specializing in architecture, business technology and healthcare IT. He is a graduate of Northwestern University’s Medill ...