Anchor text is the clickable text in a hyperlink—and crafting effective anchor text is more valuable (and more complicated) than you might think. Effective anchor text can transform your site’s user ...

An in-depth look at how internal links, anchor text, and topical alignment influence authority distribution across a site.

Internal in-content linking practices have remained the same for the past twenty years, which is strange because Google has gone through dramatic changes within the last ten years and even more so in ...

Learn how Internal linking, a powerful tool for SEO, is pivotal in creating a navigable, user-friendly website for people with disabilities. Internal linking has often been a powerful tool for SEO, ...

Google is testing showing real blue anchor text based hyperlinks in the Google AI Overviews, instead of showing that paperclip icon. This may encourage searchers to click on the links within the AI ...