yes Subscribe to our daily newsletter, PYMNTS Today. Unlike traditional loyalty models, blockchain ensures data is secure, mitigating fraud risks through real-time tracking and personalized rewards.

Beyond just crypto, our focus with this newsletter is to provide information on all facets of the blockchain and crypto space. Today, Sam Ewen, Head of CoinDesk Studios & Web3, takes us through the ...

Loyalty programs remain a powerful tool for businesses. According to last year’s Statista survey, a third of marketers believe their company earns five to seven times more from these programs than it ...

Universal loyalty programs can serve as potent tools, not only forging a direct link between a brand and its consumers but also influencing the latter’s shopping behaviour, Gennady Volchek, the CEO of ...

Starbucks’ NFT rewards loyalty program now has a name: Starbucks Odyssey. The company’s web3 platform opened its waitlist on Monday, but says it will not launch until later this year. Building off the ...

For all the chatter about blockchain in retail, how is the distributed ledger technology best known for powering cryptocurrencies like Bitcoin really going to change the industry? What’s more, ...

Before long, blockchain and cryptocurrency could revolutionize retail loyalty and rewards programs. Rakuten, the Japanese company best known for its e-commerce marketplace, announced at Mobile World ...

Raise, a leader in the global gift market and pioneer in blockchain-powered payments and loyalty, announced the closing of a $63 million funding round. Led by Haun Ventures, the funding round included ...

For decades, popular brands have relied on traditional loyalty programs, offering points, discounts, and exclusive access to extras in their efforts to keep you coming back. But these kinds of legacy ...

HANOI, Vietnam, Dec. 2, 2025 /PRNewswire/ -- As Vietnam rises as a leading hub for digital transformation in Asia, LynkiD - the country's leading open loyalty platform, is redefining how businesses ...

Web3 technologies are transforming traditional loyalty programs by making them more flexible, interoperable, and user-centric, ushering in a new era of digital rewards that can be traded, transferred, ...