Are you a print subscriber? Activate your account. By Tim Nudd - 3 min 36 sec ago 48 min 36 sec ago By Ewan Larkin - 3 hours 48 min ago By Rachel Caggiano - 3 hours 48 min ago By Ewan Larkin - 4 hours ...
In 2023, pharma became the second-largest industry for ad spending in the US, with top brands spending millions each month on T.V. commercials alone. And that’s before considering the spend on other ...
DTC brands made a name for themselves as high-performance marketers through direct response campaigns on social platforms, especially Facebook. They were laser-focused on performance, identifying the ...
PVH Corp. has achieved solid growth through its DTC strategy, with a 10% increase in DTC sales, particularly in digital commerce. PVH's effective global marketing campaigns, including collaborations ...
• 84% of Patients Arrive at Doctor Visits Underinformed• Underscores Growing Importance of HCP and DTC Alignment in Pharma Commercialization and Marketing Strategies• OPRX Closes First Combined HCP ...
In a 2024 independent physician survey, OptimizeRx found that 70% of respondents agreed (or strongly agreed) that synchronizing HCP and DTC marketing streamlines patient care, but only 13% see that ...
Are you a print subscriber? Activate your account. By Tim Nudd - 15 min 9 sec ago By Erika Wheless - 25 min 9 sec ago By Gillian Follett - 25 min 9 sec ago By Eric Mayhew - 39 min 36 sec ago By Tim ...
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