The theme park is adopting the strategy ahead of the busy vacation season. With spring break in the rearview, families may be setting their sights on summer vacation plans, and some theme parks are ...
WINTER HAVEN, Fla. — Legoland Florida is spreading its money around. The theme park resort said last week its Legoland dollars would be available at 55 Travelex locations in Florida, Atlanta, Houston ...
Theme parks are the latest industry to implement a form of surge pricing. Merlin Entertainments, which owns Legoland and Madame Tussauds, plans to start "dynamic pricing" at its top attractions. Wendy ...
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