Marketing is a research-driven discipline, centered in consumer behavior, data analysis, and decision-making science. Different types of marketing exist to address different channels and business ...

Your brand is a global brand, whether you know it or not. Through the proliferation of mobile devices and the apps that are on them, people around the world have on-demand access to your brand. No ...

The mobile advertising system has exploded — but it’s also left many overwhelmed and confused. In this series titled “Maximizing Mobile Ad Monetization” and presented by Supersonic, publishers learn ...

In the latest in a series examining trends in mobile advertising, The Drum catches up with a cross-section of the industry to hear their thoughts on the opportunities around rich media. The Drum's ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...

Digital marketing means promoting and selling products or services using the internet and digital tools like websites, mobile apps, social media, search engines, emails, and more. It helps companies ...