Snapchat’s AI Sponsored Snaps may look like a new ad format, but they also show how quickly chatbots are moving from ...

Snapchat is preparing to ship and release its long-awaited augmented reality glasses, Specs, in 2026.

Snapchat is opening a new lane for advertisers by turning brand messages into live AI conversations inside one of the app’s ...

Users will be able to chat with a brand's AI agent to do things like ask questions and get recommendations.

Snapchat has started rolling out a new ad format called AI Sponsored Snaps, which puts branded AI agents right into Chat. The rollout comes as the platform continues to focus on conversational AI.

Snapchat on Wednesday announced the launch of a new Snapchat+ tier called “Lens+.” The new tier costs $8.99 per month and, as its name suggests, is centered around giving users access to exclusive ...

Snapchat has made several new announcements ahead of its NewFronts presentation Wednesday night, including the launch of a new location-specific brand campaign, AI campaign solutions, a plethora of ...

Snapchat is releasing new features to offer parents deeper insight on how their teenagers use the platform. On Jan. 22, the company announced new tools for Family Center that can provide parents ...

At Augmented World Expo 2025, Snapchat announced a next-generation version of Snap Spectacles. These new spectacles should have a more lightweight and immersive design, and will be launching to the ...

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