We are living in a contentious time in history. Fundamental disagreements on critical policy, economic, and political issues make it essential to learn how to compose an effectiveargument and to ...

As a founder, you’re in a perpetual state of persuasion. Selling a ground-breaking product, sharing a novel idea, or boosting your team’s morale–all demand the power of persuasive writing. Here are ...

A group of Lafayette second-graders were tasked with designing cookies and using their words to persuade a bakery to make them. It worked. Cookie Mama, a home bakery in Youngsville, brought their ...

If you’ve ever been drawn in by a tightly-written commercial promoting a juicy investigative report only to be bored to tears by the report itself, you understand the power of persuasive writing.

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...