CTV is a growth medium with a frequency problem. Ad repetition is one of the most talked-about CTV topics at trade shows. But it still hasn’t been fixed. Ad frequency is a problem at the campaign ...

Not all ad impressions are created equal. That, in essence, is the key takeaway from new research scheduled for release today by Casale Media. Above-the-fold ad placements displayed within the first ...

As many of those participating in last week’s NewFront were reminded, one piece of good news over that past year was that, thanks to a combination of technological advancements and time on the hands ...