Add Yahoo as a preferred source to see more of our stories on Google. Collage of Willow Shields and a phone illustrating a viral TikTok video about excessive phone use's impact on life and mental ...

Mobile viewers are busy, on the go, and often don’t have much time to pay attention to ads on the small screen. These are some of the long-held beliefs about the mobile consumer, but they might also ...

Motorola today began promoting its highly-anticipated Moto X smartphone in newspaper ads and on its Web site. The device will be the first smartphone produced by Motorola since it was acquired by ...

Within a week’s time, two of the Apple’s biggest rivals got caught using misleading photos in ad campaigns that promoted the quality of their smartphones’ built-in cameras. The embarrassing screwups ...

Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands ...