How to build a modern Google Ads targeting strategy like a pro

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...
Hosted on MSN

Google Ads Keyword Planner: What you need to know

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Google Ads no longer runs on keywords. It runs on intent.

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

In Google Ads automation, everything is a signal in 2026

Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to ...
Inc

Most Small Businesses Are Using AI for Ads. Here’s What’s Working, According to a Google Exec

Luckily, there are already plenty of tested strategies that have helped fellow SMBs bolster their businesses, according to Selin Song, Google’s president of customer solutions. Through its ads ...

15 Fixes To Improve Low Conversion Rates In Google Ads

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...
TechCrunch

Google is bringing ads to AI Mode

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...