Attribution has been the holy grail for advertisers since the beginning of time, especially for media platforms that typically sit further away from the conversion and play a role in branding (i.e., ...

One of the biggest challenges early-stage startup founders face is predicting and managing revenue growth. In most organizations, this looks like top-down forecasting and starts with determining the ...

Sea urchins climb onto kelp when their densities are so high they remove all drift kelp and then actively forage on attached, living kelp. (Credit: Steve Lonhart / NOAA MBNMS) Tipping points are the ...

Periodic maintenance is common too, but still inefficient and often based on time, not actual machine condition. That ...

For example, with changing consumer demand patterns, retailers need to make their inventory management, supply chain infrastructure, delivery mechanisms, and customer experiences much more data-driven ...

Tipping points are the death of ecosystems. So scientists watch as warning signs gradually worsen until an ecosystem reaches the point of no return, when animal populations suddenly collapse. While ...