Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

You can’t pick up a newspaper or magazine full of ads without seeing a QR Code – a funny dotted square that isn’t very attractive. The first time I saw one I ...

Summertime in Maine means outdoor marketing opportunities for your business and brand. One marketing tactic that is commonly used at events or to share information with a target audience is a Quick ...

Pepsi, Jeep, Snapchat, Pinterest, Facebook Messenger, Spotify. The list of brands and platforms recently making a commitment to QR codes is impressive, especially considering that not too long ago ...

New ways to reach potential customers seem to emerge online every hour, so it's little wonder that some of these technology tools are ignored. One of the latest and most useful forms of marketing ...

There are many smart ways that marketers can use QR codes to collect data, track the success of marketing campaigns and deliver relevant content to consumers. It is just not being done that often ...

QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly ...

For years, television has been a one-way street — brands speak, viewers listen. But now, that wall is breaking down. A simple trackable QR code on the corner of a TV screen can turn a thirty-second ...

Do people really want to scan that little black-and-white pattern better known as a QR code? Mike Wehrs, CEO of QR code marketing tech company Scanbuy, doesn’t give any ground, saying QR codes are ...

Founder & CEO at Kochava, the leading mobile attribution platform and mobile data marketplace. 20+ yrs as a technology innovator and leader. With traditional in-store Black Friday deals waning this ...

You may have noticed the proliferation of QR codes in your mailbox in the last few years. We certainly are moving toward a digital world, and QR codes are part of that evolution. A QR code is a ...