Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...

Plotly Co-founder and CPO Chris Parmer and MIT business guru Michael Schrage explain how vibe analytics streamlines data ...

Masai, India’s leading outcome-driven EdTech platform, has launched its 4-month Applied AI and ML Essentials certification program in partnership with Vishlesan I Hub Foundation, IIT Patna.

Narsing Rao Dyavani's journey is not one of simply writing code, but of reimagining the very foundations of our digital world ...

Narsing Rao Dyavani's journey is not one of simply writing code, but of reimagining the very foundations of our digital world ...

Generative AI is a type of artificial intelligence designed to create new content by learning patterns from existing data.

Switching costs are zero. Expectations are high. Learn the strategies that stop churn and keep customers engaged for the long ...

Wiz has found threat actors exploiting GitHub tokens, giving them access to GitHub Action Secrets and, ultimately, cloud ...

Empathy was once considered too soft and squishy for the world of work, but decades of research have shattered that myth. Empathy includes three pieces: sharing others’ experiences, trying to ...

Segmenting the marketing properly is an important step in marketing. But then we need to describe the customers in the various segments. Describing customers is important for various reasons. First, ...

Congratulations! You have invested in a customer relationship management (CRM) and a marketing automation platform (MAP). You are capturing leads and running campaigns. Ready for more? Your next ...