Porter's Generic Strategies: Cost Leadership
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Porter's Generic Strategies: Cost Leadership
The cost leadership strategy is one of the 3 generic strategies recommended by Michael Porter. The cost leadership strategy is straightforward: your goal is to achieve the lowest per-unit cost of making or selling products (or providing services) in your industry. A company known for the cost leadership strategy is the grocery store chain Aldi ...
5.3K viewsSep 9, 2019
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